Monday, June 27, 2005

conversational topic # 1 :: Meme

MEME

Different definitions of the meme generally agree, very roughly, that a meme consists of some sort of a self-propagating unit of cultural evolution having a resemblance to the gene (the unit of genetics).

In casual use, the term meme often refers to any piece of information passed from one mind to another. This usage more closely resembles the analogy of "language as a virus" than Dawkins' analogy of memes as replicating units.

examples:
Earworms: songs that you can't stop humming or thinking. ala chao ah beng/lian's canto pop song "yo-a-yo" is a common example.
Jingles: advertising slogans set to an engaging melody.

books:
The Selfish Gene, Richard Dawkins
Fluke ,Christopher Moore

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